Privacy Policy

Our Privacy Policy

Rhythm & Bikes is strongly committed to preserving the privacy of our customers.

We collect, use and are responsible for certain Personal Information about you. When we do so we are subject to data protection laws applicable in the United Kingdom and we are responsible as ‘controller’ of that Personal Information for the purposes of those laws.

This privacy policy lets you know about our policies for the collection and use of information about you.

 Who we are: We are Rhythm & Bikes Ltd (“we”, “us” or “our”) of 63a Lewes Road, Brighton, BN2 3HZ. Our registered office is at 67 Church Road, Hove BN3 2BD and our company no. is 11044349

 Personal Information we collect about you

We only collect Personal Information that is absolutely necessary. We may collect the following information about you:

-       Your name

-       Your telephone number

-       Your email address

The provision of the information named above is required from you to enable us to provide our services to you and contact you about these services; for example to contact you when your bike is ready for collection or if the work we are doing is going to take longer than originally expected.

How and why we use your personal information

Under data protection law, we can only use your Personal Information if we have a proper reason for doing so. In order to use your personal information, we rely on the following legal bases:

-       you have given consent to the processing of your personal data for one or more specific purposes

-       processing is necessary for the performance of the services we provide to you

We collect and process your Personal Information:

-       to provide information to you about the service we are providing you, for example to contact you when your bike is ready for collection

-       to provide you with customer service, such as responding to emails or calling you back

-       to track website usage and improve our website, for example by using cookies such as Google Analytics to allow analysis; for more information on our use of cookies and how to disable them, please see our Cookies Policy below

-       for direct and digital marketing (in accordance with applicable data protection laws)

We will only contact you via your preferred method when arranging collection of your bike or product from the shop.

If you contact us we will reply via the same method, unless you ask for us to contact you via a different method such as supplying your telephone number in an email.

We will only send you marketing information via email if you have explicitly consented to us doing so. You can opt-out of this at any time via the unsubscribe option in our emails or by contacting us directly via

Who we share your Personal Information with

We will never sell any of your Personal Information to third parties, nor will we transfer your personal data outside of the European Union.

We don't share your Personal Information with other companies without your prior permission or as outlined in this policy. We only share limited information with third parties we use to help deliver our products and/or services to you and run our business, e.g. payment service providers, website hosts, insurers and accountants, and we only allow our service providers to handle your Personal Information if we are satisfied they take appropriate measures to protect it.

To comply with our legal and regulatory obligations we may disclose and exchange information with law enforcement agencies and regulatory bodies.

We may also need to share some Personal Information with other parties, such as potential buyers of some or all of our business; any Personal Information shared will be anonymised and the recipient of the information will be bound by confidentiality obligations.

How long your Personal Information will be kept

We will keep your Personal Information for as long as is necessary to:

-       contact you about the service we are providing you

-       respond to any questions, complaints or claims made by you or on your behalf

-       show that we treated you fairly

-       keep records required by law

-       inform you of products, offers and promotions

We will not retain your Personal Information for longer than necessary for the purposes set out in this policy. When it is no longer necessary to retain your Personal Information, we will destroy, delete or anonymise it.

Your rights and how to complain

As a data controller we have a duty to inform you of why your Personal Information is being processed and what rights you have around your Personal Information. You have the right to:

-       be informed of how your personal information is being used

-       see any information we keep about you

-       have your personal information deleted in certain circumstances

-       have inaccuracies within your personal information corrected

-       restrict processing of your personal information until inaccuracies are corrected or there is a dispute around legal basis for processing the personal information

-       object to processing of your personal information in certain circumstances

If you would like to exercise any of these rights, please contact us via the method listed below and ensure you include the following:

-       information to identify you (e.g. your full name and address)

-       proof of your identity and address (e.g. a copy of your driving licence or passport and a recent utility or credit card bill)

-       what right you want to exercise and the information to which your request relates

We hope that we can resolve any query or concern you may raise about our use of your information so please do contact us should you have any questions or require further information via the contact details below.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in the UK this is the Information Commissioner’s Office, and there is further information on your rights and how to contact them here:

Keeping your data secure

The Personal Information we hold is stored safely and securely through the use of appropriate technology and internal procedures. We limit access to your Personal Information to those who have a genuine business need to know it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Links and third parties

The site may contain links to other web sites and we are not responsible for the privacy practices or the content of such web sites or for the privacy policies and practices of other third parties. Please review their policies if you want to find out more.

How to contact us

You can contact us via the following means;

Rhythm & Bikes
63a Lewes Road
Brighton, BN2 3HZ

Telephone: 01273 272039

Updates to this policy

We may change the wording of this privacy policy from time to time as our business requirements or the law changes. Any changes to this privacy notice will be updated on our website

Last updated: 24 May 2018


Our Cookies Policy

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

  • Site preferences cookies

    In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

    For more information on Google Analytics cookies, see the official Google Analytics page.

  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work Facebook and Instagram will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. 

However if you are still looking for more information then you can contact us through the Contact Us page on this site.